Why Change The Look After 23 Years?

Categories: Blog, Updates
After starting development in May of 2019, it was decided to:
  • Create a new and clear distinct identity
  • Drive relevance among today’s youth, parents and donors
  • Revitalize the new brand while carrying forward core foundational equity
  • Empower internal teams with guidelines that will drive brand consistency.
Our new logo will use backgrounds in different colors, dots, connected dots, stripes and wavy lines to demonstrate our playful side.
The new First Tee logo also comes with a new tag line: Building Game Changers. This relates to what the brand is all about. At First Tee, we empower kids to show up in game changing ways in their everyday lives. These three simple words embody that idea.